The Jelly Belly company is a large international company, so when it comes to advertising they sponsor everything from sporting events and teams, through to creating special promotional items. We got to see two motorbikes in the foyer of Jelly Belly promoting their new Sport Brand. We got to try some of the Jelly Belly Sport Brand later, they are designed for athletes as they have additional ingredients which give you a boost of vitamins and electrolytes. They did recommend not to give them to children.